Discovery have also created and expanded their corporate YouTube channels to advertise to a larger audience. Established media corporations such as Disney, Paramount, NBCUniversal, and Warner Bros. Most content is generated by individuals, including collaborations between YouTubers and corporate sponsors. Video categories on YouTube include music videos, video clips, news, short films, feature films, songs, documentaries, movie trailers, teasers, live streams, vlogs, and more. Since its purchase by Google, YouTube has expanded beyond the core website into mobile apps, network television, and the ability to link with other platforms. In 2021, YouTube's annual advertising revenue increased to $28.8 billion, an increase in revenue of 9 billion from the previous year. YouTube reported revenue of $29.2 billion in 2022. YouTube also approved creators to participate in Google's AdSense program, which seeks to generate more revenue for both parties. It also offers YouTube Premium, a paid subscription option for watching content without ads. Google's ownership of YouTube expanded the site's business model, expanding from generating revenue from advertisements alone to offering paid content such as movies and exclusive content produced by YouTube. In October 2006, YouTube was bought by Google for $1.65 billion.
As of May 2019, videos were being uploaded at a rate of more than 500 hours of content per minute. YouTube has more than 2.5 billion monthly users, who collectively watch more than one billion hours of videos each day. It is owned by Google and is the second most visited website, after Google Search. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. YouTube is a global online video sharing and social media platform headquartered in San Bruno, California.
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